An in-depth study, conducted by Nielsen, of television reception in Nigeria, Cameroon and Ivory Coast, has positioned Eutelsat (www.Eutelsat.com) as the market leader for satellite in these countries. Face-to-face interviews were conducted with 3,000 households in Nigeria, 2,000 in Cameroon and 2,000 in Côte d’Ivoire, representative of the population of the geographic area surveyed.
Satellite television tops the charts
Satellite TV reception is the dominant technology in Côte d’Ivoire reaching 68% of TV households (1.5 million households) and is also a major technology in Nigeria reaching 41% (10.3 million households) and in Cameroon with 38% of households (1.3 million households).
“Eutelsat is pleased to have established a strong presence in the regional audiovisual landscape, providing millions of households with access to a wide range of local and international channels. This study confirms that Eutelsat’s 16 ° East position is the first free-to-air broadcast position in Cameroon and Côte d’Ivoire and that Eutelsat’s three positions, 36 ° East, 7 ° East and 16 ° East, serve the largest cumulative audience in the Nigerian market. This is a testament to our long-standing partnership with many of Africa’s leading TV channels and bouquets. We look forward to strengthening these partnerships to develop our services as these dynamic markets continue to evolve ”, said Nicolas Baravalle, Vice-President Sub-Saharan Africa of Eutelsat.
The 16 ° East district of Eutelsat in pole position in Cameroon and Ivory Coast
The study also revealed that the 16 ° East neighborhood of Eutelsat is the first ALE position in Cameroon and Ivory Coast with a combined reach of 1.2 million households in these 2 countries. In Cameroon, 16 ° East occupies the first place and affects a total of 940,000 households representing 73% of the SRD installed base. In Ivory Coast, it has the largest ALE installed base, reaching 240,000 households (37% SRD installed base).
The 16 ° East position caters to a wide variety of tastes with over 160 channels, including some highly sought after local channels such as CRTV, Canal 2 International, Trace Africa, Novelas TV, RT1 and RT2 as well as popular international channels in French and English.
A winning combination across Nigeria
Eutelsat has the highest combined reach in the Nigerian market between its 3 positions, 36 ° East, 7 ° East and 16 ° East. Over 5 million households in Nigeria (one in two SRD households) point to an Eutelsat position.
The 36 ° East district of Eutelsat is the leader in pay TV in Nigeria, reaching 1.3 million households. It hosts DSTV, the region’s leading satellite pay-TV platform and aggregates around 400 channels including 43 HD channels accessible throughout the region and includes the most watched channels in Nigeria such as AIT International, CNN International, Silverbird TV and Zee World.
The 16 ° East district of Eutelsat is a prominent position in the clear, reaching a total of 2.2 million households and offers a diverse range of popular Nigerian channels such as CRTV, Channel TV and Silverbird TV, local content particularly popular with the Hausa community; My TV Hausa and Alwilayah TV Hausa, as well as international channels like Aljazeera, France 24.
The 7 ° East district of Eutelsat has a reach of 1.4 million households in Nigeria, catering mainly to English-speaking locals, with Channel TV, TVC Nigeria news and international content such as CNN, Fox, BBC World News, Bloomberg TV Africa, CNBC Africa and Al Jazeera.
High definition in high demand
According to the results of the study, the need for HD is increasing in sub-Saharan Africa with an increasing demand for HD content especially in pay TV. This is accompanied by an increase in the affordability of equipment such as televisions and set-top boxes. Number of HDTV equipped households is already significant: in Nigeria 9.5 million (38%) households have been identified as HDTV compatible housing, 0.9 million (18%) in Cameroon and 0.5 million (22%) in Côte d’Ivoire.
Eutelsat exhibits at AfricaCom in Capetown from November 13th to 15th on booth D40.
Distributed by APO Group on behalf of Eutelsat.
Phone: + 33 1 53 98 37 91
Phone: + 52 55 26 29 58 47
Phone: + 33 1 53 98 37 91
Phone: +33 1 53 98 35 30
Tel: +33 1 53 98 35 30 ‘
Phone: +33 1 53 98 35 30
About Eutelsat Communications
Founded in 1977, Eutelsat Communications (www.Eutelsat.com) is one of the world’s leading satellite operators. With a global fleet of satellites and associated ground infrastructure, Eutelsat enables customers in the video, data, government, fixed and mobile broadband markets to communicate effectively with their customers, regardless of their location. Over 6,900 TV channels operated by major media groups are broadcast by Eutelsat to one billion viewers equipped to SRD reception or connected to terrestrial networks. Based in Paris, with offices and teleports around the world, Eutelsat brings together 1,000 men and women from 46 countries who are dedicated to providing the highest quality of service.
Eutelsat Communications is listed on the Euronext Paris Stock Exchange (ticker: ETL).
To learn more about Eutelsat, visit www.Eutelsat.com
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