Cable television

ASPiRE is the first and only national cable television network to receive minority company certification


ATLANTA – (COMMERCIAL THREAD) – ASPiRE, the television network of Magic Johnson Enterprises, today announced that it has received Nationally Recognized Minority Enterprise Certification (MBE) by the National Minority Supplier Development Council, Inc. (NMSDC) by the through Georgia Minority Supplier Development Council, Inc. (GMSDC). ASPiRE is the first and only national cable television network to be named as such by the NMSDC, the largest national organization whose certification is consistently recognized by US businesses, government entities, and other purchasing organizations.

As a certified MBE, ASPiRE will help large corporations and enterprises meet annual diversity provider goals through commercial advertising, integrated marketing, and spending related to producing content with the network.

“Obtaining our MBE certification is an important milestone for ASPiRE,” said Johnson. “We look forward to working with companies who share our interest in reaching and supporting the African American consumer. ”

ASPiRE recently launched its original new series “The Root 100”, hosted by CNN Emmy®-winning journalist Suzanne Malveaux. In addition, the network offers programming blocks including “Groundbreaking Movies” hosted by Oscar nominee Laurence Fishburne, “Groundbreaking Music” hosted by Grammy® winner Esperanza Spalding and “Groundbreaking Comedy” hosted by comedian Jonathan Slocumb .

Johnson, CEO of ASPIRE, launched the network after receiving one of the first four independent, new and minority-owned and operated networks to be distributed by Comcast. The network has partnered with GMC TV to manage operations and is based in Atlanta, Georgia.

About ASPiRE

ASPiRE is a television network aimed at African Americans and celebrates the revolutionary achievements of our past, present and neighbor. For more information, visit www.aspire.tv, facebook.com/aspireTV and on Twitter @tvaspire.

About Magic Johnson Enterprises

Magic Johnson Enterprises acts as a catalyst to generate unprecedented business results for its partners and promotes community / economic empowerment by providing high quality entertainment, products and services that meet the demands of ethnically diverse urban communities. For more information, visit http://magicjohnson.com/enterprises.