The Brazilian Terrestrial Television System Forum (SBTVD Forum) used ATEME’s TITAN Live solution to select VVC as the only mandatory video coding system for Brazil’s new TV 3.0 standard, which will be used in the digital terrestrial television system of the country’s next generation.
ATEME’s involvement in the TV 3.0 project, in which it also contributed to the selection of MPEG-H audio technology, places it among the first companies to accompany Brazil in the race to develop a television system next-generation digital terrestrial, scheduled for launch in 2024.
The decision to adopt VVC follows a technical evaluation that used ATEME’s TITAN Live platform for the first implementation of VVC in a live environment, providing real-time encoding with low latency. This demonstrated that VVC was ready for use in both over-the-air (OTA) and OTT live streaming.
As part of the ATSC 3.0 working group, ATEME has played a key role in recommending several ATSC 3.0 technologies to the Brazilian government in recent years. By participating in this process, ATEME has proven that its TITAN Live technology integrates seamlessly into the mature ecosystem ready for VVC deployments, and has the potential to enable personalization, immersive audio and DAI. He also pointed out that ATEME’s technology is capable of delivering VVC compression in a live workflow and facilitates broadcast/broadband convergence.
The technical evaluation phase was conducted by an independent test laboratory appointed by the SBTVD Forum and funded by the Brazilian Ministry of Communications. Using technology from ATEME, he found that VVC meets the full range of mandatory use cases defined by the SBTVD forum, having been tailored to efficiently handle all formats (SD to 8K), dynamic ranges (SDR to HDR) and content types, including games. , sports, movies, screen content and video conferencing, while achieving maximum compression efficiency even in a live workflow.
“The convergence of broadcast and broadband combines the best of both worlds: broadcast efficiency with the incredible flexibility of broadband,” says Mickael Raulet, CTO, ATEME. “After fueling the rollout of numerous ATSC 3.0 deployments in the United States, we are excited to be involved in the development of the TV 3.0 standard in Brazil, which promises to disrupt the experience of Brazilian viewers and enable new models monetization for country video service providers.