By the end of 2032, the United States is expected to account for the largest market share with US$306.5 billion. Established broadcast network operators and multi-channel players across the country have driven business innovation and progress through the use of video streaming for sophisticated marketing strategies.
NEWARK, DE /ACCESSWIRE/September 12, 2022/ The Broadcasting services market revenue was estimated at US$537.8 billion in 2021 and should grow to a 5.8% CAGR from 2022 to 2032, according to a recently released Future Market Insights report. By the end of 2032, the market is expected to reach a valuation of US$1 billion. Demand for cable television services is expected to grow at a CAGR of 5.4% during the forecast period.
The future of the television industry has shifted rapidly from broadcast to bandwidth, as delivery methods and consumer tastes shift towards on-demand audio and video content. Individuals are rapidly moving away from cable television or satellite television in favor of OTT and internet protocol television services, which is mainly due to the rapid digitization of the entertainment media industry. The growing desire of businesses to reach large audiences and potential consumers is driving the expansion of television broadcasting services.
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The growing desire of businesses to reach large audiences and potential consumers is driving the expansion of television broadcasting services. With the introduction of digital transmission and the Internet, the television industry has undergone a noticeable transformation in recent years.
With the widespread use of the Internet and the development of digital ecosystems across the world, online television transmission has grown in popularity over the past decade. The older population, which spends a lot of time watching conventional television, is driving the expansion of cable television services.
Since the pay-TV subscription is tied to their Internet connection, the majority of North Americans continue to use cable TV. Apart from this, people prefer to watch live programs on pay TV. In addition, cable distributors intend to offer video on demand (VoD) offers in order to maintain their place on the world market.
Consumers currently have a high demand for OTT platforms and production studios, which is why broadcasters are focusing their efforts on producing massive amounts of higher quality content.
Competitive landscape
The market is fiercely competitive, where key players are increasingly concentrating to gain a competitive edge. Key companies in the television broadcasting services market are focusing on R&D to produce innovative technological solutions.
- In May 2022Thomson Broadcast recently agreed to acquire GatesAir from a unit of global investment firm The Gores Group.
- In December 2020, Fox Broadcasting Company and Sinclair Broadcasting Company jointly decided to expand Fox Channel affiliation for stations in 25 U.S. markets over a multi-year period.
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Market Segments Covered in TV Broadcasting Services Market Analysis
By delivery platform:
- Terrestrial digital broadcasting
- Satellite broadcast
- Cable television services
- Internet Protocol Television
- Over-the-top television
By type of diffuser:
By revenue model:
- Subscription
- Advertising
By region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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More information available
Future Market Insights, in its new offering, presents an unbiased analysis of the Television Broadcasting Services market, showcasing historical market data (2016-2021) and forecast statistics for the period 2022-2032.
The study reveals significant growth in the TV broadcasting services market in terms of broadcasting platform (digital terrestrial broadcasting, satellite broadcasting, cable TV services, Internet Protocol TV, OTT TV) and type of broadcaster (public, commercial) across five regions (North America, Latin America, Europe, Asia-Pacific and Middle East & Africa).
Contents
1. Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply-side trends
1.4. Analysis of the technology roadmap
1.5. Analysis and recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limits
3. Market context
3.1. Market dynamics
3.1.1. Drivers
3.1.2. Constraints
3.1.3. Opportunity
3.1.4. Tendencies
3.2. Scenario forecast
3.2.1. Demand in the optimistic scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in the conservative scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s analysis
3.6. Regulatory landscape
3.6.1. By key regions
3.6.2. By key countries
4. Global Television Broadcasting Services Market Analysis 2016-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value Analysis (USD Million), 2016-2021
4.2. Current and Future Market Size Value Projections (USD Million), 2022-2032
4.2.1. Analysis of annual growth trends
4.2.2. Analysis of opportunities in absolute dollars
5. Global Television Broadcasting Services Market Analysis 2016-2021 and Forecast 2022-2032, By Delivery Platform
5.1. Introduction / Main results
5.2. Historical Value Analysis of Market Size (USD Million) by Delivery Platform, 2016-2021
5.3. Market Size (Million US$) Current and Future Value Analysis and Forecast by Delivery Platform, 2022-2032
5.3.1. Terrestrial digital broadcasting
5.3.2. Satellite broadcast
5.3.3. Cable television services
5.3.4. Internet Protocol Television (IPTV)
5.3.5. OTT (over-the-top) television
5.4. Analysis of annual growth trends by delivery platform, 2016-2021
5.5. Absolute Dollar Opportunity Analysis by Delivery Platform, 2022-2032
Click here for the 250-page TV Broadcasting Services Market TOC Report
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