Satellite television

New U.S. Satellite TV Provider Orby TV Announces Leadership Team for First-Ever Dedicated Prepaid Pay-TV Service


BURBANK, Calif .– (COMMERCIAL THREAD) – Orby TV (, an affordable new prepaid satellite TV service, announced its executive team, led by co-founder and CEO Michael Thornton, following its recent launch in the contiguous United States. Thornton’s former colleague at Disney, Tres Izzard and former DIRECTV colleague Carl Crabill, also co-founded the start-up and are COO and COO, respectively.

Orby TV offers a new affordable satellite TV service with dozens of popular networks, free local channels, no credit checks or contractual commitments, and plans starting at just $ 40 per month. Similar to the historical development of the mobile phone industry, the entry of Orby TV fills a gap in the national pay-TV market with the launch of the world’s first dedicated prepaid pay-TV service.

With Orby TV, consumers can subscribe and “pay as you go” without any prior service contract or credit check requirement. In addition, Orby TV subscribers can use the smartphone app to suspend their subscription and reconnect at no additional cost. Orby TV equipment is available for purchase at all selected Best Buy and Target stores, from select independent resellers, or online with free shipping at

Orby TV offers two basic programming packages priced at $ 40 (Essentials) or $ 50 (Extras) per month for up to four bedrooms, with optional premium network programming packages and DVR service available. All fees and taxes are included in the monthly prices. Local channels and unlimited use of the Orby TV interactive program guide are provided at no additional cost, even if the subscriber decides to deactivate the monthly pay Orby TV service.

“The small co-founding team of Orby TV was determined to launch a pay-TV service with integrity,” said Thornton. “Orby TV really seeks to make a difference to consumers who love TV by providing an alternative that is ‘easy to do business’ that offers great value, affordability and transparency. Orby TV prides itself on offering low prices without promotional gimmicks. For the roughly 30 million American households that don’t have or want an expensive broadband connection, and the millions more who want an affordable TV provider alternative, Orby TV offers quality TV entertainment at a reasonable price.

The Orby TV receiver with remote control is affordable at $ 100, with a DVR-compatible option available for $ 200. Professional quality installation of Orby TV equipment, including satellite dish and TV antenna, starts at $ 150 for the first receiver or DVR. Standard installation for each additional receiver or DVR is $ 50. State and local sales taxes may apply to the cost of selling and installing the hardware. Financing options for equipment and installation are available from Klarna.

Find out more about the Orby TV management team

Prior to co-founding Orby TV, Thornton most recently served as Director of Revenue at Starz until June 2016. Thornton was first hired at Starz in 2011 as Executive Vice President, Acquisitions, Business and legal Affairs. Prior to that, Thornton was Executive Vice President, Business and Legal Affairs for Disney’s ABC National Television. Previously, Thornton was Senior Vice President of Programming at DIRECTV.

Izzard co-founded Orby TV after most recently serving as senior vice president and general manager of ION Media Networks’ pay TV business Airbox. Previously, Izzard was President and CEO of Disney’s VOD Moviebeam service. Crabill most recently served as Vice President of Sales and Marketing for Airbox and prior to that, Vice President of Sales and Marketing for Moviebeam. Prior to that, Crabill worked with Thornton at DIRECTV and served as Vice President, Sales and Distribution.

About Orby TV

Launched in 2019, Orby TV offers a pay-per-view satellite TV service currently available in the contiguous United States. Orby TV’s programming packages and service offerings are designed to provide a viable alternative to traditional cable and satellite providers, with reliable, quality service starting at just $ 40 per month, including taxes and fees. With Orby TV, local channels are always available and always free, and there is never a contract. For more information, please visit


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