Being an emerging middle-income economy, the government has taken initiatives for the digitization of the terrestrial television broadcasting system in order to increase the accessibility of information to people by promoting the efficient use of frequency resources. Japanese technology (ISDB-T) will be used for the transition from analogue broadcasting system to digitalization. This will provide great benefits by allowing Sri Lanka to deliver the global trend while promoting the use of digital technology by all sectors.
This project aims to provide improved services to the public such as better picture and sound quality and a wide choice of channels and programs for users while helping to reduce the operating cost and the cost of transmission of television broadcasting as well as to upgrade Sri Lanka Rupavahini Cooperation. The ISDB-T system will develop the communications infrastructure by improving accessibility to a variety of information, including the broadcast of emergency warnings, road traffic information, weather reports, educational and medical information. as well as news and sports being the only digital broadcasting standard that supports reception from mobile devices. phones or mobile devices.
To do this, the government decided to enlist the help of the government of Japan, which is the best in digital technology as well as a major development partner of Sri Lanka. Following bilateral discussions with the Japanese government, the Japanese government agreed to provide a loan in the amount of 13,717 million Japanese yen (approximately 17,396 million rupees) through the Japan Agency for international cooperation for the digitization of terrestrial television broadcasting.
The signing of the loan agreement for the above yen loan took place on Tuesday (23) at the Ministry of Finance and Planning. The loan agreement was signed by Dr. PB Jayasundera, Secretary of the Ministry of Finance and Planning and Kiyoshi Amada, Chief Representative of JICA Sri Lanka Office on behalf of the Government of Sri Lanka and JICA respectively. . (KH / SI)